Elevated Sustainability: Vueling's commitment to the environment.
Binomi Agency | Vueling
Our team embarked on a collaboration with Binomi Agency, working under a tight deadline to create concise social media capsules for Vueling. The focus was to shed light on Vueling's sustainable initiatives in partnership with Mediterranea Food Services.
Services
Sector
Our primary objective was to faithfully execute the art direction provided by both the agency and Vueling. This guidance emphasized the need to establish a visual language that blended the soft, organic shapes with a dynamic tempo, creating a visual story around the airline's eco-friendly projects.
To achieve this, motion graphic techniques were employed. This involved the use of animation, transitions, and visual effects to make the video content come alive. Soft, contrasting colors were strategically placed to punctuate key moments in the storytelling, and the motion graphics served as a key vehicle to deliver these visual elements.
