Crafting a conservation message: Colorful characters unite for water saving
Comu Andorra la Vella
In response to the summer droughts in Andorra, we collaborated with our client, el Comú d'Andorra la Vella, to develop a video aimed at promoting water conservation. This endeavor was a joint effort with all the Comú’s of Andorra, assembling a diverse team to brainstorm and execute a strategy that communicated the message in a positive and empathetic way.
Services
Sector
With the creative liberty we were given, we opted to design characters that were straightforward in their design but rich in expression. These characters were animated using a color palette that skillfully blended understated, natural tones with vibrant, eye-catching accents. Our goal was to create an engaging and inviting atmosphere in the video, rendering the important issue of water conservation approachable and relatable to the audience.
