Making mental health a taboo is madness.
Govern Andorra | Ministeri de Salut
This campaign for the Government of Andorra aims to break the silence surrounding mental health with a direct, necessary approach. We want to normalize uncomfortable conversations and dismantle the stigma around issues like depression, addiction, and eating disorders.
Agency | Creative Direction: Citric.tv
Services
IllustrationMotion DesignArt Direction
Sector
Audiovisual production agencyHealth
Each visual piece sends a clear message: talking about mental health should not bring shame. With vibrant colors and shapes that represent diverse emotional realities, the campaign invites us to open up, to share, to say without fear, "Let's talk about it." Because only by talking can we transform taboo into understanding.
Taz Black
